about tayler

ethnographer. strategist. doer.

what i do

Originally from the south side of Chicago, Tayler is an ethnographer and founder of TUC consulting; helping companies and organizations understand the people they already or aspire to serve. A lifelong student of socio-cultural anthropology, her work relies on her ability to embrace empathy and to deliver impact through a mixed-methods qualitative approach. She transforms insights into culturally compatible and substantive solutions. 

Her intersectional background has afforded her the breadth to recognize synergies between diverging and complex problems, but also the depth to identify project-specific solutions. 

where I’ve inspired

Tayler has worked with companies, organizations, and governments such as Google, Intel, Liberian Ministry of Education, ReD Associates, the World Bank, the Fish Family Foundation, LG, the British Parliament (Royal African Society), and Harvard University. 

Tayler’s previous research spans the globe, and her portfolio ranges from exploring identity politics within the US African diasporic community to millennials' perception of IoT in homes. More specifically, some of her research builds insights about: 

• rethinking the future of desktops and the market opportunity for a tech hardware pioneer (powering the desktop’s division annual strategy);

• individuals’ motivations for joining US far-Left and -Right groups for one of the world’s largest social media companies;

• millennials’ perception of the household for a publicly-listed home appliance manufacturer (which resulted in the company adopting a new product line for an untapped space and a new framework for designing for millennial consumers);

• the political and economic implications of identity and group formation for craftspeople in Sal, Cabo Verde;

• conducted an organizational effectiveness assessment for one of the largest health NGOs in Africa (which resulted in the restructuring of the NGO’s governance structures to create a semi-autonomous for-profit branch). 

where i’ve studied

She graduated Phi Beta Kappa from Spelman College, earned a Master’s degree in the Social Anthropology of Development from the School of Oriental and African Studies (SOAS) in London, U.K, and a Masters of Science in Global Affairs from Tsinghua University in Beijing, China. Her efforts have been recognized and she is the recipient of the prestigious Marshall, Schwarzman, and Truman fellowships.